IP Oddments 3


We Seek to

Care enough to Speak Honestly;

Be Aware enough to Speak Kindly; and,

Be Wise enough to Speak Persuasively.

Balanced Counsel

for Smart Clients®

About KeganLaw

Since 1940, Kegan & Kegan, Ltd. has provided its clients personalized strategic advice, preventative guidance, and when needed crisis counseling and defense.

We identify, develop, and protect intangible business assets—trademarks, copyrights, patents, trade secrets, contracts, websites—and counsel other professionals on legal issues.

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Notice—Laws Change

The law is constantly changing. Moreover, no general discussion can incorporate all the specific facts of your particular situation. Consult an attorney for particular legal questions.


Intellectual Property Oddments 3

Trademark Makeovers

Dorian Gray didn’t age, but due to his Faustian bargain his picture did, as his soul tarnished. Aligning a trademark logo with contemporary perceptions and company mission is one of the tasks of successful companies. Here are just a few of logo makeovers.

Apple Computer.


Procter & Gamble



Some other famous characters have grown since their birth.

Charlie Brown, b 2 October 1950

Superman, b June 1938

Homer Simpson, b 19 April 1987

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