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Care enough to Speak Honestly;

Be Aware enough to Speak Kindly; and,

Be Wise enough to Speak Persuasively.

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for Smart Clients®

About MacGuide

Since 1985, MacGuide. has provided independent commentary and expert advice to the Macintosh computer community—new users, switchers, and power gurus.

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Notice—Things Change

Technology is constantly changing. Moreover, no general discussion can incorporate all the specific facts of your particular situation. Consult an experienced consultant for particular computer questions.

[MacGuide 4]


MacGuide®, OpenGuide®, WinGuide®, PowerGuide®, HyperGuide®, and NexGuide® family of publications

The SuperSource®

MacGuide Magazine
began in 1985, and for several years was the principal listing of most of the applications available on the Macintosh platform. As the Macintosh user base grew and as the Internet became readily available, application listing became less salient and commentary more central. The early MacGuide publisher encountered business difficulties and Elan Associates acquired MacGuide. Elan now publishes MacGuide, with its commentary on computers, computerization, technology, and diverse other subjects.

MacGuide® magazine and related publications in the MacGuide® family are produced entirely with Macintosh computers and software. MacGuide® is published by Élan Associates, 29 Kendal Drive, Kennett Square PA 19348-2323 USA.

MacGuide, OpenGuide, WinGuide, PowerGuide, HyperGuide, and NexGuide are trademarks of Élan Associates.

Copyright © Élan Associates 1994-2023. All Rights Reserved.

Click a line below for some past MacGuide® issues.

2023. Timid Computer Users. Don’t Kill the Brand. MacGuide-2July2023.pdf

2020. Precedented Insufficient Memory—Mac v Covid-19. MacGuide-12Apr2020.pdf

  1. 2015.Inclement Clouds. Small Beautiful. Security & Privacy. MacGuide 2015.pdf

  2. 2012.Adam, Newton Steve Jobs. MacGuide-Nov2012.pages

2010. iPad. Apple Optimizes. MacGuide-10Apr.htm

  1. 2008.Mac Models. MacGuide-08Sept-Models.pdf

2007. Good Design, Not User Blame. MacGuide-07Jun.htm

2005. Mac User Centered Design. MacGuide-05Juy.html

2003. Mac Graphic User Interface Prophet.  MacGuide-03May.html

2002. Mac High Performance. MacGuide-02Feb.html

2000. Angles for Apple.  MacGuide-00Mar-Angels.html